5 ways to innovate your sales approach!

Any business could have its ups and downs and no matter what happens, you would still hunt for leads, poach for more sales and try to churn down your targets. If the efforts are channelized properly, you would probably even exceed it. It goes without saying that sales is the lifeline of a business and is driven by marketing at full throttle. Every single penny that you make contributes towards a better year, every time. The more you sell, the more you get to spend on other aspects of your business, be it marketing, inside sales or human resource. But is there a way you can try out new methods of marketing or selling? Can you innovate, invent new ways to persuade someone to buy what you sell? A few of these ideas might help:

• Get online and get social
  In this era of connectivity, you can’t miss out on the digital outreach. Engage with the audience and attract new people to your blogs, events, and website. Create interest and think of ways to interact with the audience so as to make them feel important. A reputable online marketing rim might help in establishing the social media presence. Whatever you decide to do, never ignore the digital marketing initiatives as these could supplement the grass root marketing activities of your company.
• Anticipate and personalize
  As A T Kearney’s study clearly shows, the capability to anticipate and adapt to customer needs is rising. Preconfigure the value proposition specific to the customer or the customer’s situation to create value for them.
• Innovative thinking for improved sales strategies
  As Mark Donnolo, the author of “THE INNOVATIVE SALE” rightly said, never get dissuaded by the usual cognizance of creativity. Be bold and take risks with the ideas that you have in mind. You will need just one to click and there will be no looking back.
• Consider yourself as a resource
  Become the go-to person for your client. This will build trust and long term relationship. Keep the client informed at all times and provide adequate support and guidance.
• Guest blogging
  Leveraging someone else’s audience can be a very robust way of getting known and spreading the message across the masses. Addressing a large audience is a tough task and if someone has a bigger group, creating quality content, you could always request that someone let you post on their blogging handle. This will eventually increase traction to your blogs and website. All you need to do is post a backlink along with the content.

These are just a few ways of getting innovative and you can always improvise based on the customer’s needs. Furthermore, the most important thing to do is prioritize your activity and costs along with the strategies to reap rewards consistently.

Written by
Harsh Choudhary
Associate Consultant