As a part of their product innovation strategy, they offer solution based on SAAAS model since 2009. initially targeting the MSME sector in India, now expanded to operation to MEA & S.E Asia, new products to enter new markets like MEA & SE Asia.
The main challenges include- the absence of an efficient sales team, lack of a defined process to set up which in turn led to minimum information on the sales cycle & conversion rates were unknown. The sales team could not match the vision of the firm, to add to this there was lack of online presence.
Revamped and aligned sales strategy with corporate goals, designed optimal process flows for lead research along with multi-touch lead management & field sales process. introduce concepts of nurturing and build a customized sales structure and define responsibilities for each role.
Efficient client acquisition was possible, sales enablement tools are installed to enhance sales process. An effective "cost of sales" structure was built. focused roles, KPI’S & dashboards were incorporated along with a clear incentive policy.