Artificial Intelligence (AI) hype is real, and it is driving digital transformation, growth, and opportunity in every sector. According to PwC, the “AI revolution” will result in a potential contribution of $15 trillion to the world economy by 2030.
“Why is that AI making such a huge impact? The simple answer is Data and Computing Power”
Fuelled by affordable computing power and ample supplies of data, AI now has reached the point where they can evaluate options, make decisions, and even take actions to execute those decisions.
According to Forrester Research, marketing and sales organizations are leading the charge when it comes to adopting AI systems. More and more companies are relying on AI to leverage data and insights, to train sales reps to create more engaging and personalized interactions.
This is the first part in a series of blog posts on the topic “Artificial Intelligence and Sales”. In this part, we would look at some of the areas where organizations can look to incorporate AI into their sales ecosystem
It’s highly unlikely that AI would be able to completely eliminate salespersons in question but rather they can complement and make things easier for humans. The “human touch” would still be needed, focused on managing exceptions, tolerating ambiguity, using judgment, shaping the strategies and responding to difficult customers.
Next part would cover the major use cases used as part of Artificial Intelligence on Sales.